This is a collection of my agency work. For more recent design & startup snippets, check out my dribbble account: dribbble.com/valencio

Want to get a detailed view of some of the mock-ups? Download the hi-def’s here (48MB): dl.dropbox.com/design_valencio.zip

This is a collection of a bit of the “good stuff” that I did over at TBWA\RAAD. Some of it for clients and others for pitches. From first to last respectively - TBWA\RAAD (website), LinkDSL (pitch), Amp Energy (pitch), Art in the City (website) and Aldar (pitch).

The Socially Conscious Blog & Socially Conscious Arabia are personal initiatives of mine, created to help highlight non-profits using the web to promote responsibility within our society. A big thanks to Alex Latimer for providing me with the illustrations and to Lyndon Fernandes & Sistrum International for the development of the websites.

Upon joining North55, I was challenged with redesigning their existing website. The main concern was that their work should be at the forefront. My solution was to keep the text to a minimal and place a hidden navigation at the bottom that rolls out when activated. This allowed for plenty of room to design individual layouts for each portfolio piece – allowing the work to essentially speak for itself..

Bacardi wanted us to develop a Bacardi Nights branding package to sell in bars around Dubai along with micro-sites where photographs of the event would be uploaded. We had to make it easy for people to access the site to look at the photographs and search for photos of themselves that would be downloadable and shareable on Facebook and other such social networking websites.

Boomtown were looking to re-design their existing website and wanted us to refresh it into a platform for showcasing their recent work while doubling up as a communication tool with their existing clients along with keeping in mind that it also had to match the gritty look and personality of the production house.

Caffè Urbano - a new Italian café/restaurant in downtown Dubai, were looking for a website to promote their brand’s awareness online. I was responsible for designing a concept that communicated the restaurant’s identity along with pages dedicated to its different areas - restaurant, trattoria and café - that had to feature on a brochure site.

Skywards were looking for a redesign of their homepage, along with style template amends to refresh the rest of their current website. Along with this, the site had to encourage members to earn and redeem miles and reward them for choosing to fly on Emirates or their partner airlines. I skinned the existing site and created a large broadcast area which could be used to promote current adverts. Once signed in, it would custom display the Emirates High Street rewards according to the amount of miles that you had collected; further enhancing the fact that functionality is a key element in any website.

Mall of the Emirates were looking to update their existing site to one that not only represented the look and feel of the mall itself, but allowed users to access important information easily. Since 80% of their visitors are tourists, I used the main broadcast area to showcase their promotional video, which highlighted the mall’s important features. Within the site were icons and callouts to lead the user through the site’s content.

This concept design was approved but it never quite made it live as the project fell through.

Bank of America wanted to promote their rewards card’s new micro-site with a banner campaign on the bank’s homepage. I created 3 different storyboards to highlight its various rewards. The first concept has a young man walking across the screen with a tagline following him, trailed by a bike with another tagline. The second concept focuses on the card itself, where it bends itself and flies away, leaving a trail of its rewards to mask over a shot of someone benefiting from it. In the third concept, a tagline appears and is then swiped out by a swarm of rewards in bubbles, to reveal the card along with its standard tagline.

Chevrolet Canada wanted to promote their latest car – the HHR and raise its awareness amongst the youth market. They were looking to emphasize its unique shape and the bright colours that it came with. In turn we came up with taglines that associated each colour with a personality, so that people could relate to each car based on their character. The campaign was rolled out as flash banner ads and place across the Canadian homepages of high traffic sites like yahoo and msn.

Nickelback and Pontiac teamed up to promote their upcoming cd along with the new Solstice. The integrated media campaign used television, billboard and magazine adverts to drive traffic to a stylized landing page form where contestants had to enter a pin number (from their purchased Nickelback cd) and complete the form accordingly in order to enter the competition to win the new Solstice roadster.

Edge Interactive develops and deliver interactive solutions that serves millions of students, counselors, librarians, parents, educators and hundreds of colleges, career colleges, and universities.

While at Edge, I worked on several college and university newsletters & eTours – flash micro-sites that were used to promote these schools to prospective students on Schoolfinder and Study in Canada. My responsibility was coming up with the look and feel, along with building them using Flash.

Lavalife – an online professional dating site were looking to create an affiliated site where their users could access information on restaurants, events, attractions, nightlife and related articles based on the city that they lived in. I was responsible for creating the entire look and feel of the website along with its wireframe layout.

Working as a designer at the Humber Students Federation, I had the opportunity to create promotional print posters for upcoming events happening on campus.

With no restrictions - I was just told to design – so I did.

Portrait of my mum - Illustration I created for my second tattoo.